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Rule

European Marketing Automation Software

Marketing AutomationEU OnlyStockholm, SwedenSince 2007paid
Headquarters
Stockholm, Sweden
Data Protection
GDPR Compliant
Data Residency
EU Only
Company Size
~100
About Rule

Swedish digital communication and marketing automation platform for email, SMS, and personalized lifecycle messaging.

Rule is a European alternative to Mailchimp, HubSpot, ActiveCampaign. Pricing starts at Custom / mid-market pricing.

As a European company, Rule is fully GDPR compliant and stores all customer data within the European Union. Your data stays in Europe, protected by strict EU privacy laws and not subject to foreign government data requests like the US CLOUD Act.

Why Choose Rule?

European Headquarters

Headquartered in Sweden with EU data centers

GDPR Compatible

Built with privacy and data protection as core principles

No US CLOUD Act

Your data is not subject to US government access requests

European Support

Customer support in your timezone with local expertise

Key Features
Automated customer journeys across email, SMS, and triggered campaigns
Personalized communication with segmentation and behavior-driven flows
Good fit for commerce and subscription teams that want a lighter-weight European stack
Pricing

Platform

Custom

Priced around database size, channels, and support needs

Visit Rule for the latest pricing details.

Integrations
WooCommerceMagentoCRM systemsAnalytics toolsAPIs
Company Info
Headquarters
Stockholm, Sweden
Founded
2007
Employees
~100
Funding
Private software company
Product Specifications
Funding
Private software company
Replaces
Mailchimp, HubSpot, ActiveCampaign

Ready to try Rule?

Join thousands of European businesses that trust Rule for their marketing automation needs.

Get Started with Rule