European Alternatives to Mailchimp
Email marketing and automation platform. Below are 15 alternatives from companies headquartered in France, Germany, Belgium, Sweden, the Netherlands, Finland, Portugal, Switzerland and Italy. 15 of them keep data in the EU only, and 4 have a free plan.
Headquartered in Europe
Every company listed here has its headquarters in the EU, EEA, UK or Switzerland, not just a data centre there.
Data location you can check
The pricing table shows whether each one keeps data in the EU only, offers an EU region, or does not say.
Outside the US CLOUD Act
US providers can be ordered to hand over data held in their European data centres. A European company with no US parent or US operations is outside that reach.
Compare Mailchimp Alternatives
| Company | Headquarters | Data Residency | Founded | Pricing | Open Source | Employees | Funding | Replaces | Website |
|---|---|---|---|---|---|---|---|---|---|
| Paris, France | 🇪🇺 EU Only | 2012 | Free tier + paid plans from monthly subscriptions | ❌ No | ~900 | Private growth company | HubSpot, Mailchimp, Customer.io | Visit | |
| Paris, France | 🇪🇺 EU Only | 2010 | Free tier, from €15/mo | ❌ No | ~150 | Acquired by Mailgun/Sinch (2020) | Mailchimp, SendGrid, Postmark, Amazon SES, Resend | Visit | |
| Rastede, Germany | 🇪🇺 EU Only | 2007 | Free tier, from €15/mo | ❌ No | ~50 | Bootstrapped, privately owned | Mailchimp | Visit | |
| Louvain-la-Neuve, Belgium | 🇪🇺 EU Only | 2000 | Custom / enterprise | ❌ No | ~250 | Private growth company | HubSpot, Mailchimp, ActiveCampaign | Visit | |
| Malmo, Sweden | 🇪🇺 EU Only | 2001 | Free trial plus paid plans | ❌ No | ~300 | Part of efficy Group | HubSpot, Mailchimp, ActiveCampaign | Visit |
Mailchimp Alternatives: Pricing and Hosting Compared
Starting prices are the lowest paid plan each vendor publishes. Check the vendor's pricing page before you buy, as plans change.
| Alternative | Country | Free plan | Paid plans | Open source | Data residency |
|---|---|---|---|---|---|
| Brevo | France | Yes | Not published | No | EU only |
| Mailjet | France | Yes | From €15/mo | No | EU only |
| CleverReach | Germany | Yes | From €15/mo | No | EU only |
| Actito | Belgium | No | Custom quote | No | EU only |
| Apsis One | Sweden | Yes | Not published | No | EU only |
| Copernica | Netherlands | No | Not published | No | EU only |
| Custobar | Finland | No | Custom quote | No | EU only |
| E-goi | Portugal | No | Not published | No | EU only |
| Evalanche | Germany | No | Custom quote | No | EU only |
| Friendly Automate | Switzerland | No | Custom quote | No | EU only |
| Rapidmail | Germany | No | From €9/mo | No | EU only |
| Rule | Sweden | No | Custom quote | No | EU only |
| Sarbacane | France | No | Not published | No | EU only |
| Spotler | Netherlands | No | Custom quote | No | EU only |
| MailSenpai | Italy | No | From €13.49/month | No | EU only |
15 European Alternatives
Brevo
French all-in-one marketing automation platform combining email, SMS, CRM context, landing pages, and transactional messaging.
French email delivery and marketing platform. Great API, collaborative tools.
German email marketing software. GDPR-compliant, easy to use, good templates.
Belgian marketing automation platform focused on customer activation across email, SMS, loyalty, and orchestration.
Swedish marketing automation platform combining email, SMS, forms, surveys, event workflows, and GDPR-aware customer journeys.
Dutch marketing automation platform for email, customer data, segmentation, and event-driven campaign workflows.
Finnish retail-focused CDP and marketing automation platform for email, SMS, onsite campaigns, and first-party-data orchestration.
Portuguese omnichannel marketing automation platform for email, SMS, web push, forms, and journey orchestration.
German B2B marketing automation suite with lead scoring, campaign orchestration, and strong DACH compliance positioning.
Swiss managed marketing automation platform built for privacy-sensitive teams that want Mautic-style flexibility without self-hosting.
German newsletter software. Simple, reliable, good customer support.
Swedish digital communication and marketing automation platform for email, SMS, and personalized lifecycle messaging.
French marketing automation suite for email, SMS, landing pages, and campaign orchestration across B2B and SMB teams.
Dutch marketing automation platform covering email campaigns, lifecycle journeys, forms, and CRM-aware lead nurturing for mid-market teams.
Italian email marketing platform for small businesses and agencies, with a drag-and-drop editor, automations and an SMTP relay, hosted in the EU.
What to Check Before Switching from Mailchimp
Where your data will be stored
All 15 alternatives here say they keep data in the EU only.
How you can try it
Brevo, Mailjet, CleverReach and Apsis One have a free plan, so you can run a real test before cancelling Mailchimp. Actito, Custobar, Evalanche, Friendly Automate, Rule and Spotler sell on custom quotes only, which usually means a sales call before you can try it.
Security certifications
Certifications we have confirmed on the vendor’s own site: Brevo (ISO 27001); Evalanche (ISO 27001). If your procurement requires one, check the others directly.
What you need to bring from Mailchimp
List the data, templates and integrations you rely on in Mailchimp, then confirm each one can be exported and that the alternative can import it or offers an API to rebuild it.
Frequently Asked Questions
- What are the European alternatives to Mailchimp?
- We list 15 companies headquartered in Europe that replace Mailchimp: Brevo (France), Mailjet (France), CleverReach (Germany), Actito (Belgium), Apsis One (Sweden), Copernica (Netherlands), Custobar (Finland), E-goi (Portugal), Evalanche (Germany), Friendly Automate (Switzerland), Rapidmail (Germany), Rule (Sweden), Sarbacane (France), Spotler (Netherlands) and MailSenpai (Italy).
- Is there a free European alternative to Mailchimp?
- Brevo, Mailjet, CleverReach and Apsis One have a free plan. Free plans usually come with limits on usage or features, so check them against how you use Mailchimp today.
- Which Mailchimp alternatives keep data in the EU?
- Brevo, Mailjet, CleverReach, Actito, Apsis One, Copernica, Custobar, E-goi, Evalanche, Friendly Automate, Rapidmail, Rule, Sarbacane, Spotler and MailSenpai keep data in the EU only.