European Alternatives to Salesforce
Customer relationship management platform. Below are 6 alternatives from companies headquartered in Belgium, France and Sweden. 3 of them keep data in the EU only, and 1 has a free plan.
Headquartered in Europe
Every company listed here has its headquarters in the EU, EEA, UK or Switzerland, not just a data centre there.
Data location you can check
The pricing table shows whether each one keeps data in the EU only, offers an EU region, or does not say.
Outside the US CLOUD Act
US providers can be ordered to hand over data held in their European data centres. A European company with no US parent or US operations is outside that reach.
Compare Salesforce Alternatives
| Company | Headquarters | Data Residency | Founded | Pricing | Open Source | Employees | Funding | Replaces | Website |
|---|---|---|---|---|---|---|---|---|---|
| Ghent, Belgium | 🇪🇺 EU Only | 2012 | From EUR37.50/mo | ❌ No | ~250 | Fortino Capital-backed growth company | Salesforce, HubSpot CRM | Visit | |
| Antwerp, Belgium | 🇪🇺 EU Available | 2014 | From USD29/user/mo | ❌ No | ~15 | Bootstrapped | Salesforce, HubSpot CRM | Visit | |
Mautic Open Source | Paris, France | 🇪🇺 EU Available | 2014 | Free self-hosted; managed hosting depends on provider | ✅ Yes | ~community-led | Open-source community and ecosystem support | HubSpot, Marketo, Pardot | Visit |
| Stockholm, Sweden | 🇪🇺 EU Only | 2005 | Custom / retail enterprise | ❌ No | ~300 | Private growth company | HubSpot, Klaviyo, Salesforce Marketing Cloud | Visit | |
| Annecy, France | 🇪🇺 EU Only | 2015 | Custom / agency and mid-market | ❌ No | ~50 | Private company | HubSpot, Pardot, ActiveCampaign | Visit |
Salesforce Alternatives: Pricing and Hosting Compared
Starting prices are the lowest paid plan each vendor publishes. Check the vendor's pricing page before you buy, as plans change.
| Alternative | Country | Free plan | Paid plans | Open source | Data residency |
|---|---|---|---|---|---|
| Teamleader | Belgium | No | From EUR37.50/mo | No | EU only |
| Salesflare | Belgium | No | From USD29/user/mo | No | EU region available |
| Mautic | France | Yes | Not published | Yes | EU region available |
| Voyado | Sweden | No | Custom quote | No | EU only |
| Webmecanik | France | No | Custom quote | No | EU only |
| Ostrata | France | No | From €17.10/seat/month | No | Not stated |
6 European Alternatives
Teamleader
Belgian CRM that blends deal tracking, invoicing, and project delivery for European SMB teams.
Belgian CRM focused on automated data capture, email insight, and lightweight pipeline management.
Open-source marketing automation platform for self-hosted email journeys, lead scoring, forms, and campaign orchestration.
Swedish retail-focused lifecycle and CRM marketing platform for loyalty, personalization, product recommendations, and omnichannel messaging.
French marketing automation platform and managed stack for lead nurture, scoring, landing pages, and GDPR-sensitive demand generation.
French CRM for small sales teams that define their own contacts, companies and deals and work in it through an AI chat assistant.
What to Check Before Switching from Salesforce
Where your data will be stored
3 of the 6 alternatives here say they keep data in the EU only. Salesflare and Mautic offer an EU region alongside others, so choose it explicitly when you set up the account. Ostrata does not state where data is stored. Ask before you move anything sensitive.
How you can try it
Mautic has a free plan, so you can run a real test before cancelling Salesforce. Voyado and Webmecanik sell on custom quotes only, which usually means a sales call before you can try it.
Open source
Mautic releases its software or models under an open licence, which makes it easier to self-host, inspect what runs, and move again later.
Security certifications
We have not confirmed a security certification for any of these alternatives yet. If your procurement requires ISO 27001 or SOC 2, ask each vendor for its documentation.
What you need to bring from Salesforce
List the data, templates and integrations you rely on in Salesforce, then confirm each one can be exported and that the alternative can import it or offers an API to rebuild it.
Frequently Asked Questions
- What are the European alternatives to Salesforce?
- We list 6 companies headquartered in Europe that replace Salesforce: Teamleader (Belgium), Salesflare (Belgium), Mautic (France), Voyado (Sweden), Webmecanik (France) and Ostrata (France).
- Is there a free European alternative to Salesforce?
- Mautic has a free plan. Free plans usually come with limits on usage or features, so check them against how you use Salesforce today.
- Which Salesforce alternatives keep data in the EU?
- Teamleader, Voyado and Webmecanik keep data in the EU only. Salesflare and Mautic let you choose an EU region.
- Is there an open-source European alternative to Salesforce?
- Yes: Mautic.