European Alternatives to Google Analytics
Web analytics service by Google. Below are 6 alternatives from companies headquartered in Estonia, Poland, the Netherlands and Germany. 5 of them keep data in the EU only, and 3 have a free plan.
Headquartered in Europe
Every company listed here has its headquarters in the EU, EEA, UK or Switzerland, not just a data centre there.
Data location you can check
The pricing table shows whether each one keeps data in the EU only, offers an EU region, or does not say.
Outside the US CLOUD Act
US providers can be ordered to hand over data held in their European data centres. A European company with no US parent or US operations is outside that reach.
Compare Google Analytics Alternatives
| Company | Headquarters | Data Residency | Founded | Pricing | Open Source | Employees | Funding | Replaces | Website |
|---|---|---|---|---|---|---|---|---|---|
Plausible Open Source | Tartu, Estonia | 🇪🇺 EU Only | 2019 | From €9/mo | ✅ Yes | ~10 | Bootstrapped, self-funded, no investors | Google Analytics | Visit |
| Wrocław, Poland | 🇪🇺 EU Available | 2013 | Free tier, then custom | ❌ No | ~200 | VC-backed, Clearcode group | Google Analytics, Adobe Analytics | Visit | |
| Amsterdam, Netherlands | 🇪🇺 EU Only | 2018 | From €9/mo | ❌ No | ~5 | Bootstrapped | Google Analytics | Visit | |
| Monster, Netherlands | 🇪🇺 EU Only | 2026 | Free tier, paid from $9/mo | ❌ No | N/A | N/A | Google Analytics | Visit | |
| Hamburg, Germany | 🇪🇺 EU Only | 2000 | From €9.99/mo | ❌ No | ~50 | Bootstrapped, profitable since 2000 | Google Analytics, Hotjar | Visit |
Google Analytics Alternatives: Pricing and Hosting Compared
Starting prices are the lowest paid plan each vendor publishes. Check the vendor's pricing page before you buy, as plans change.
| Alternative | Country | Free plan | Paid plans | Open source | Data residency |
|---|---|---|---|---|---|
| Plausible | Estonia | No | From €9/mo | Yes | EU only |
| Piwik PRO | Poland | Yes | Custom quote | No | EU region available |
| Simple Analytics | Netherlands | No | From €9/mo | No | EU only |
| Statable | Netherlands | Yes | From $9/mo | No | EU only |
| etracker | Germany | No | From €9.99/mo | No | EU only |
| Pirsch | Germany | Yes | From €4/mo | Yes | EU only |
6 European Alternatives
Plausible
Lightweight, cookie-free analytics that's fully GDPR compliant. Open source and can be self-hosted. Less than 1KB script size.
Enterprise analytics suite with tag manager and consent manager. Polish company with strong privacy focus and EU hosting.
Dutch privacy-first analytics. No cookies, no tracking, just simple insights. Shows which tweets drive traffic.
Dutch cookie-free web analytics platform built as a direct Google Analytics replacement, hosted on its own servers in the Netherlands.
German analytics platform supporting consent-free and cookieless tracking. Enterprise-grade with heatmaps.
German privacy-friendly analytics. Lightweight (<1KB), open source, with Google Search Console integration.
What to Check Before Switching from Google Analytics
Where your data will be stored
5 of the 6 alternatives here say they keep data in the EU only. Piwik PRO offers an EU region alongside others, so choose it explicitly when you set up the account.
How you can try it
Piwik PRO, Statable and Pirsch have a free plan, so you can run a real test before cancelling Google Analytics.
Open source
Plausible and Pirsch release their software or models under an open licence, which makes it easier to self-host, inspect what runs, and move again later.
Security certifications
Certifications we have confirmed on the vendor’s own site: Piwik PRO (ISO 27001, SOC 2). If your procurement requires one, check the others directly.
What you need to bring from Google Analytics
List the data, templates and integrations you rely on in Google Analytics, then confirm each one can be exported and that the alternative can import it or offers an API to rebuild it.
Frequently Asked Questions
- What are the European alternatives to Google Analytics?
- We list 6 companies headquartered in Europe that replace Google Analytics: Plausible (Estonia), Piwik PRO (Poland), Simple Analytics (Netherlands), Statable (Netherlands), etracker (Germany) and Pirsch (Germany).
- Is there a free European alternative to Google Analytics?
- Piwik PRO, Statable and Pirsch have a free plan. Free plans usually come with limits on usage or features, so check them against how you use Google Analytics today.
- Which Google Analytics alternatives keep data in the EU?
- Plausible, Simple Analytics, Statable, etracker and Pirsch keep data in the EU only. Piwik PRO lets you choose an EU region.
- Is there an open-source European alternative to Google Analytics?
- Yes: Plausible and Pirsch.