European Alternatives to HubSpot
Marketing, sales, and CRM platform. Below are 21 alternatives from companies headquartered in France, Belgium, Estonia, Sweden, the Netherlands, Finland, Portugal, Germany, Switzerland and Poland. 15 of them keep data in the EU only, and 3 have a free plan.
Headquartered in Europe
Every company listed here has its headquarters in the EU, EEA, UK or Switzerland, not just a data centre there.
Data location you can check
The pricing table shows whether each one keeps data in the EU only, offers an EU region, or does not say.
Outside the US CLOUD Act
US providers can be ordered to hand over data held in their European data centres. A European company with no US parent or US operations is outside that reach.
Compare HubSpot Alternatives
| Company | Headquarters | Data Residency | Founded | Pricing | Open Source | Employees | Funding | Replaces | Website |
|---|---|---|---|---|---|---|---|---|---|
| Paris, France | 🇪🇺 EU Only | 2012 | Free tier + paid plans from monthly subscriptions | ❌ No | ~900 | Private growth company | HubSpot, Mailchimp, Customer.io | Visit | |
| Ghent, Belgium | 🇪🇺 EU Only | 2012 | From EUR37.50/mo | ❌ No | ~250 | Fortino Capital-backed growth company | Salesforce, HubSpot CRM | Visit | |
| Antwerp, Belgium | 🇪🇺 EU Available | 2014 | From USD29/user/mo | ❌ No | ~15 | Bootstrapped | Salesforce, HubSpot CRM | Visit | |
| Tallinn, Estonia | 🇪🇺 EU Available | 2025 | From €29/mo | ❌ No | N/A | N/A | HubSpot | Visit | |
| Alfta, Sweden | 🇪🇺 EU Available | 2024 | Custom pricing | ❌ No | N/A | N/A | HubSpot | Visit |
HubSpot Alternatives: Pricing and Hosting Compared
Starting prices are the lowest paid plan each vendor publishes. Check the vendor's pricing page before you buy, as plans change.
| Alternative | Country | Free plan | Paid plans | Open source | Data residency |
|---|---|---|---|---|---|
| Brevo | France | Yes | Not published | No | EU only |
| Teamleader | Belgium | No | From EUR37.50/mo | No | EU only |
| Salesflare | Belgium | No | From USD29/user/mo | No | EU region available |
| Entergram | Estonia | No | From €29/mo | No | EU region available |
| EduConvert | Sweden | No | Custom quote | No | EU region available |
| Actito | Belgium | No | Custom quote | No | EU only |
| Apsis One | Sweden | Yes | Not published | No | EU only |
| Copernica | Netherlands | No | Not published | No | EU only |
| Custobar | Finland | No | Custom quote | No | EU only |
| E-goi | Portugal | No | Not published | No | EU only |
| Evalanche | Germany | No | Custom quote | No | EU only |
| Friendly Automate | Switzerland | No | Custom quote | No | EU only |
| Mautic | France | Yes | Not published | Yes | EU region available |
| Plezi | France | No | Custom quote | No | EU only |
| Rule | Sweden | No | Custom quote | No | EU only |
| SALESmanago | Poland | No | Custom quote | No | EU region available |
| Sarbacane | France | No | Not published | No | EU only |
| Spotler | Netherlands | No | Custom quote | No | EU only |
| Voyado | Sweden | No | Custom quote | No | EU only |
| Webmecanik | France | No | Custom quote | No | EU only |
| Ostrata | France | No | From €17.10/seat/month | No | Not stated |
21 European Alternatives
Brevo
French all-in-one marketing automation platform combining email, SMS, CRM context, landing pages, and transactional messaging.
Belgian CRM that blends deal tracking, invoicing, and project delivery for European SMB teams.
Belgian CRM focused on automated data capture, email insight, and lightweight pipeline management.
Estonian Telegram CRM and support platform that connects real user accounts rather than bots, with a shared inbox, pipelines, and tickets.
Swedish multi-agent AI platform for professional training providers, adding capacity for admissions, enrolment, and learner support.
Belgian marketing automation platform focused on customer activation across email, SMS, loyalty, and orchestration.
Swedish marketing automation platform combining email, SMS, forms, surveys, event workflows, and GDPR-aware customer journeys.
Dutch marketing automation platform for email, customer data, segmentation, and event-driven campaign workflows.
Finnish retail-focused CDP and marketing automation platform for email, SMS, onsite campaigns, and first-party-data orchestration.
Portuguese omnichannel marketing automation platform for email, SMS, web push, forms, and journey orchestration.
German B2B marketing automation suite with lead scoring, campaign orchestration, and strong DACH compliance positioning.
Swiss managed marketing automation platform built for privacy-sensitive teams that want Mautic-style flexibility without self-hosting.
Open-source marketing automation platform for self-hosted email journeys, lead scoring, forms, and campaign orchestration.
French B2B marketing automation platform centered on lead nurture, campaign workflows, and content-driven pipeline generation.
Swedish digital communication and marketing automation platform for email, SMS, and personalized lifecycle messaging.
Polish customer data and marketing automation platform with strong ecommerce personalization and revenue orchestration features.
French marketing automation suite for email, SMS, landing pages, and campaign orchestration across B2B and SMB teams.
Dutch marketing automation platform covering email campaigns, lifecycle journeys, forms, and CRM-aware lead nurturing for mid-market teams.
Swedish retail-focused lifecycle and CRM marketing platform for loyalty, personalization, product recommendations, and omnichannel messaging.
French marketing automation platform and managed stack for lead nurture, scoring, landing pages, and GDPR-sensitive demand generation.
French CRM for small sales teams that define their own contacts, companies and deals and work in it through an AI chat assistant.
What to Check Before Switching from HubSpot
Where your data will be stored
15 of the 21 alternatives here say they keep data in the EU only. Salesflare, Entergram, EduConvert, Mautic and SALESmanago offer an EU region alongside others, so choose it explicitly when you set up the account. Ostrata does not state where data is stored. Ask before you move anything sensitive.
How you can try it
Brevo, Apsis One and Mautic have a free plan, so you can run a real test before cancelling HubSpot. EduConvert, Actito, Custobar, Evalanche, Friendly Automate, Plezi, Rule, SALESmanago, Spotler, Voyado and Webmecanik sell on custom quotes only, which usually means a sales call before you can try it.
Open source
Mautic releases its software or models under an open licence, which makes it easier to self-host, inspect what runs, and move again later.
Security certifications
Certifications we have confirmed on the vendor’s own site: Brevo (ISO 27001); Evalanche (ISO 27001). If your procurement requires one, check the others directly.
What you need to bring from HubSpot
List the data, templates and integrations you rely on in HubSpot, then confirm each one can be exported and that the alternative can import it or offers an API to rebuild it.
Frequently Asked Questions
- What are the European alternatives to HubSpot?
- We list 21 companies headquartered in Europe that replace HubSpot: Brevo (France), Teamleader (Belgium), Salesflare (Belgium), Entergram (Estonia), EduConvert (Sweden), Actito (Belgium), Apsis One (Sweden), Copernica (Netherlands), Custobar (Finland), E-goi (Portugal), Evalanche (Germany), Friendly Automate (Switzerland), Mautic (France), Plezi (France), Rule (Sweden), SALESmanago (Poland), Sarbacane (France), Spotler (Netherlands), Voyado (Sweden), Webmecanik (France) and Ostrata (France).
- Is there a free European alternative to HubSpot?
- Brevo, Apsis One and Mautic have a free plan. Free plans usually come with limits on usage or features, so check them against how you use HubSpot today.
- Which HubSpot alternatives keep data in the EU?
- Brevo, Teamleader, Actito, Apsis One, Copernica, Custobar, E-goi, Evalanche, Friendly Automate, Plezi, Rule, Sarbacane, Spotler, Voyado and Webmecanik keep data in the EU only. Salesflare, Entergram, EduConvert, Mautic and SALESmanago let you choose an EU region.
- Is there an open-source European alternative to HubSpot?
- Yes: Mautic.