CRM & Sales
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European Alternatives to HubSpot

Marketing, sales, and CRM platform. Here are 22 GDPR-compliant European alternatives that keep your data in the EU.

Why Consider European Alternatives?

GDPR Compliance

Built for European privacy standards from day one

EU Data Residency

Your data never leaves European servers

No US CLOUD Act

Not subject to US government data requests

Local Support

European timezone customer support

Compare HubSpot Alternatives

Company
Headquarters
Data Residency
Founded
Pricing
Open Source
Website
Paris, France🇪🇺 EU Only2012Free tier + paid plans from monthly subscriptions❌ NoVisit
Tallinn, Estonia🇪🇺 EU Available2010From EUR14.90/user/mo❌ NoVisit
Ghent, Belgium🇪🇺 EU Only2012From EUR37.50/mo❌ NoVisit
Antwerp, Belgium🇪🇺 EU Available2014From USD29/user/mo❌ NoVisit
Tallinn, Estonia🇪🇺 EU Available2025From €29/mo❌ NoVisit
View all 22 alternatives

22 European Alternatives

Brevo logo
Top Pick

Brevo

Paris, France
Founded 2012Free tier + paid plans from monthly subscriptions~900 employees

French all-in-one marketing automation platform combining email, SMS, CRM context, landing pages, and transactional messaging.

Tallinn, Estonia
Founded 2010From EUR14.90/user/mo~1,000 employees

Estonian sales CRM built around visual pipelines, activity-based selling, and sales-team automation.

Ghent, Belgium
Founded 2012From EUR37.50/mo~250 employees

Belgian CRM that blends deal tracking, invoicing, and project delivery for European SMB teams.

Antwerp, Belgium
Founded 2014From USD29/user/mo~15 employees

Belgian CRM focused on automated data capture, email insight, and lightweight pipeline management.

Tallinn, Estonia
Founded 2025From €29/moN/A employees

Estonian Telegram CRM and support platform that connects real user accounts rather than bots, with a shared inbox, pipelines, and tickets.

Alfta, Sweden
Founded 2024Custom pricingN/A employees

Swedish multi-agent AI platform for professional training providers, adding capacity for admissions, enrolment, and learner support.

Louvain-la-Neuve, Belgium
Founded 2000Custom / enterprise~250 employees

Belgian marketing automation platform focused on customer activation across email, SMS, loyalty, and orchestration.

Malmo, Sweden
Founded 2001Free trial plus paid plans~300 employees

Swedish marketing automation platform combining email, SMS, forms, surveys, event workflows, and GDPR-aware customer journeys.

Amsterdam, Netherlands
Founded 2001Usage-based plus enterprise options~150 employees

Dutch marketing automation platform for email, customer data, segmentation, and event-driven campaign workflows.

Helsinki, Finland
Founded 2014Custom / retail and omnichannel pricing~100 employees

Finnish retail-focused CDP and marketing automation platform for email, SMS, onsite campaigns, and first-party-data orchestration.

Matosinhos, Portugal
Founded 2003Tiered plans plus custom options~100 employees

Portuguese omnichannel marketing automation platform for email, SMS, web push, forms, and journey orchestration.

Starnberg, Germany
Founded 2001Custom / mid-market~100 employees

German B2B marketing automation suite with lead scoring, campaign orchestration, and strong DACH compliance positioning.

Lausanne, Switzerland
Founded 2014Custom / managed service~50 employees

Swiss managed marketing automation platform built for privacy-sensitive teams that want Mautic-style flexibility without self-hosting.

Paris, France
Founded 2014Free self-hosted; managed hosting depends on provider~community-led employees

Open-source marketing automation platform for self-hosted email journeys, lead scoring, forms, and campaign orchestration.

Rennes, France
Founded 2015Custom / B2B-focused pricing~50 employees

French B2B marketing automation platform centered on lead nurture, campaign workflows, and content-driven pipeline generation.

Stockholm, Sweden
Founded 2007Custom / mid-market pricing~100 employees

Swedish digital communication and marketing automation platform for email, SMS, and personalized lifecycle messaging.

Krakow, Poland
Founded 2012Custom / growth to enterprise~400 employees

Polish customer data and marketing automation platform with strong ecommerce personalization and revenue orchestration features.

Lille, France
Founded 2001Tiered plans plus enterprise options~300 employees

French marketing automation suite for email, SMS, landing pages, and campaign orchestration across B2B and SMB teams.

Brussels, Belgium
Founded 1990Custom / enterprise~700 employees

Belgian omnichannel marketing automation suite for enterprise lifecycle orchestration, segmentation, and personalized campaign delivery.

Rotterdam, Netherlands
Founded 2017Custom / mid-market~350 employees

Dutch marketing automation platform covering email campaigns, lifecycle journeys, forms, and CRM-aware lead nurturing for mid-market teams.

Stockholm, Sweden
Founded 2005Custom / retail enterprise~300 employees

Swedish retail-focused lifecycle and CRM marketing platform for loyalty, personalization, product recommendations, and omnichannel messaging.

Annecy, France
Founded 2015Custom / agency and mid-market~50 employees

French marketing automation platform and managed stack for lead nurture, scoring, landing pages, and GDPR-sensitive demand generation.

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Deep Dive: HubSpot vs European Alternatives

Read our detailed comparison with pricing tables, feature analysis, and expert recommendations.