European Alternatives to Klaviyo
US marketing platform for e-commerce email, SMS and customer segmentation. Below are 4 alternatives from companies headquartered in Finland, Poland, Sweden and Italy. 3 of them keep data in the EU only.
Headquartered in Europe
Every company listed here has its headquarters in the EU, EEA, UK or Switzerland, not just a data centre there.
Data location you can check
The pricing table shows whether each one keeps data in the EU only, offers an EU region, or does not say.
Outside the US CLOUD Act
US providers can be ordered to hand over data held in their European data centres. A European company with no US parent or US operations is outside that reach.
Compare Klaviyo Alternatives
| Company | Headquarters | Data Residency | Founded | Pricing | Open Source | Employees | Funding | Replaces | Website |
|---|---|---|---|---|---|---|---|---|---|
| Helsinki, Finland | 🇪🇺 EU Only | 2014 | Custom / retail and omnichannel pricing | ❌ No | ~100 | Private software company | Klaviyo, HubSpot, Mailchimp | Visit | |
| Krakow, Poland | 🇪🇺 EU Available | 2012 | Custom / growth to enterprise | ❌ No | ~400 | Private growth company | HubSpot, Klaviyo, ActiveCampaign | Visit | |
| Stockholm, Sweden | 🇪🇺 EU Only | 2005 | Custom / retail enterprise | ❌ No | ~300 | Private growth company | HubSpot, Klaviyo, Salesforce Marketing Cloud | Visit | |
| Andria, Italy | 🇪🇺 EU Only | 2016 | From €13.49/month billed yearly excl. VAT; 30-day free trial | ❌ No | N/A | N/A | Mailchimp, Klaviyo, SendGrid | Visit |
Klaviyo Alternatives: Pricing and Hosting Compared
Starting prices are the lowest paid plan each vendor publishes. Check the vendor's pricing page before you buy, as plans change.
| Alternative | Country | Free plan | Paid plans | Open source | Data residency |
|---|---|---|---|---|---|
| Custobar | Finland | No | Custom quote | No | EU only |
| SALESmanago | Poland | No | Custom quote | No | EU region available |
| Voyado | Sweden | No | Custom quote | No | EU only |
| MailSenpai | Italy | No | From €13.49/month | No | EU only |
4 European Alternatives
Custobar
Finnish retail-focused CDP and marketing automation platform for email, SMS, onsite campaigns, and first-party-data orchestration.
Polish customer data and marketing automation platform with strong ecommerce personalization and revenue orchestration features.
Swedish retail-focused lifecycle and CRM marketing platform for loyalty, personalization, product recommendations, and omnichannel messaging.
Italian email marketing platform for small businesses and agencies, with a drag-and-drop editor, automations and an SMTP relay, hosted in the EU.
What to Check Before Switching from Klaviyo
Where your data will be stored
3 of the 4 alternatives here say they keep data in the EU only. SALESmanago offers an EU region alongside others, so choose it explicitly when you set up the account.
How you can try it
None of the alternatives here publishes a free plan, so plan for a paid trial period that overlaps with Klaviyo. Custobar, SALESmanago and Voyado sell on custom quotes only, which usually means a sales call before you can try it.
Security certifications
We have not confirmed a security certification for any of these alternatives yet. If your procurement requires ISO 27001 or SOC 2, ask each vendor for its documentation.
What you need to bring from Klaviyo
List the data, templates and integrations you rely on in Klaviyo, then confirm each one can be exported and that the alternative can import it or offers an API to rebuild it.
Frequently Asked Questions
- What are the European alternatives to Klaviyo?
- We list 4 companies headquartered in Europe that replace Klaviyo: Custobar (Finland), SALESmanago (Poland), Voyado (Sweden) and MailSenpai (Italy).
- Is there a free European alternative to Klaviyo?
- None of the alternatives listed here publishes a free plan.
- Which Klaviyo alternatives keep data in the EU?
- Custobar, Voyado and MailSenpai keep data in the EU only. SALESmanago lets you choose an EU region.